Doing CRM smart. Isn’t that what most companies struggle with? Sales people are hunting customers, but find it a lot of work to update CRM with:
- Contact details of their prospects and customers; it includes a lot of typing and copying
- The activities and status of their opportunities; uploading the latest quote to CRM is hard
CRM is becoming more and more important for any organization, because customers expect a quick response to their inquiry. We cannot take three weeks to get back to the customer (in most cases). Also, CRM is much more than a database or Excel list with accounts and opportunities. You want to know what your customer is doing on LinkedIn, and send them a WhatsApp message easily. Moreover, you want to know which customers are nearby, so you can visit them. This is al possible with SmartCRM by Process4People.